To the Wonky Side of Automotive

At the intersection of Automotive and Policy The People have the right of way.

How Losing Market Share Could Be Good For a Brand

We examined vehicle registration data from the State of New York to see how Cadillac stacks up to its self-proclaimed German rivals. While the brand continues to lose market share and failed to compete with any of the German luxury automakers – it did see some (very small) growth in less-poor counties.

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Talking while driving might be best defense against texting while driving

If data suggests that driving while talking on the phone could deter drivers from doing other more dangerous secondary activities, aside from driving, should we rethink the negative reinforcement campaign around texting-and-driving? Should policymakers instead of just saying NO give drivers a more safe alternative – talking. Is this the start to a Say No to Text campaign?

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The Art of Automotive Diversification

Whether it’s chasing the $199 lease or trying to serve the needs of current owners – there is no denying the fact that luxury automakers in America are the most diverse they’ve ever been. How diverse? In this post we turn data into art as we visualize just how diverse some of America’s favorite luxury automakers have become.

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Automakers say hit owners with bigger sticks to improve recall repair rates

Yesterday I attended a workshop hosted by the government to address the issue of repairing vehicles with safety recalls. While a workshop on how to prevent defects would have have been a nice precursory to this one, I assume at this point the government-industry view is: the milk has been spilled and is fully spoiled, so how do we clean it up? I left with one real takeaway – consumers are the issue and need to be hit with bigger penalties for not complying with vehicle safety recalls.

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Design is the future battleground for winning new customers

In the future the in-car experience and drive train will become as ubiquitous as choosing an operating systems. While attributes like reliability and price will continue to play a role in the overall purchase decisions – in a world where engines and in-car are similar, design is the future battleground for customers.

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Death Toll – The Mazda Miata

The Mazda Miata is a small roadster loved by enthusiast who appreciate a car that is simply fun to drive. Intrigued by the number of friends who own or have owned a Miata I decided to examine the fatality data around the beloved Japanese sports car to see if there is any truth to the widely held notion of small sports cars being “death traps.”

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Government wants to know if modern gear selectors distract drivers

The gear selector in today’s car ain’t your grandma’s gear selector! Regulators are kicking off a research project to determine how drivers react in normal and emergency situations when confronted with six different styles of gear selector, to include many new electronically-controlled transmissions

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5 Ways to Improve Recall Completion Rates

Vehicles continue to be recalled at a rate higher and faster than ever before. There are millions of cars already on the road today with open safety recalls. In this post we offer five ways both private and government groups could help improve the rate at which safety recalls are repaired and potentially save more lives.

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