The Blog

How Losing Market Share Could Be Good For a Brand

We examined vehicle registration data from the State of New York to see how Cadillac stacks up to its self-proclaimed German rivals. While the brand continues to lose market share and failed to compete with any of the German luxury automakers – it did see some (very small) growth in less-poor counties.

Talking while driving might be best defense against texting while driving

If data suggests that driving while talking on the phone could deter drivers from doing other more dangerous secondary activities, aside from driving, should we rethink the negative reinforcement campaign around texting-and-driving? Should policymakers instead of just saying NO give drivers a more safe alternative – talking. Is this the start to a Say No to Text campaign?

The Art of Automotive Diversification

Whether it’s chasing the $199 lease or trying to serve the needs of current owners – there is no denying the fact that luxury automakers in America are the most diverse they’ve ever been. How diverse? In this post we turn data into art as we visualize just how diverse some of America’s favorite luxury automakers have become.

Automakers say hit owners with bigger sticks to improve recall repair rates

Yesterday I attended a workshop hosted by the government to address the issue of repairing vehicles with safety recalls. While a workshop on how to prevent defects would have have been a nice precursory to this one, I assume at this point the government-industry view is: the milk has been spilled and is fully spoiled, so how do we clean it up? I left with one real takeaway – consumers are the issue and need to be hit with bigger penalties for not complying with vehicle safety recalls.

Design is the future battleground for winning new customers

In the future the in-car experience and drive train will become as ubiquitous as choosing an operating systems. While attributes like reliability and price will continue to play a role in the overall purchase decisions – in a world where engines and in-car are similar, design is the future battleground for customers.

Death Toll – The Mazda Miata

The Mazda Miata is a small roadster loved by enthusiast who appreciate a car that is simply fun to drive. Intrigued by the number of friends who own or have owned a Miata I decided to examine the fatality data around the beloved Japanese sports car to see if there is any truth to the widely held notion of small sports cars being “death traps.”

5 Ways to Improve Recall Completion Rates

Vehicles continue to be recalled at a rate higher and faster than ever before. There are millions of cars already on the road today with open safety recalls. In this post we offer five ways both private and government groups could help improve the rate at which safety recalls are repaired and potentially save more lives.

Tesla turns to fleet

Earlier today Tesla Motors, the beloved builder of electric vehicles, posted a job announcement seeking a North America Fleet Development Manager. It appears Tesla wants to a piece of the fleet market in North America. But is this move to fleet a volume play or a...

Celebrate the Year of the Recall with a bunch of graphs

  Normally, I would provide some type of analysis on the topic at hand, but for this post I’m just going to post a bunch of graphs. I haven’t been able to ascertain a story from the data I've been fuddling with, so rather than throwing the Excel files in the Recycle...

Regulators waive safety standard for Aston Martin

Earlier this year Aston Martin filed a petition with NHTSA to exempt the luxury automaker from having to adhere to Federal Motor Vehicle Safety Standard 214 - Side Impact Protection.  Late last week NHTSA granted the automaker a partial waiver. NHTSA has agreed to...

Why Government struggles to oversight automakers

The efficacy of the National Highway Traffic Safety Agency Section is being called into question for a second time this year. These newest round of questions are the result of a few agency blunders dealing with a recent spat of air bag recalls. A quick bit of...

Government report highlights ways a car can be hacked

Nissan, General Motors, Tesla – and many other automakers are racing to develop vehicles capable of autonomous driving. While many near-term solutions rely on line-of-sight technology (radar, LIDAR, cameras, etc.) the future, as recently proposed by NHTSA, is V2X. V2X...