How Losing Market Share Could Be Good For a Brand

We examined vehicle registration data from the State of New York to see how Cadillac stacks up to its self-proclaimed German rivals. While the brand continues to lose market share and failed to compete with any of the German luxury automakers – it did see some (very small) growth in less-poor counties.

read more

The Art of Automotive Diversification

Whether it’s chasing the $199 lease or trying to serve the needs of current owners – there is no denying the fact that luxury automakers in America are the most diverse they’ve ever been. How diverse? In this post we turn data into art as we visualize just how diverse some of America’s favorite luxury automakers have become.

read more

Design is the future battleground for winning new customers

In the future the in-car experience and drive train will become as ubiquitous as choosing an operating systems. While attributes like reliability and price will continue to play a role in the overall purchase decisions – in a world where engines and in-car are similar, design is the future battleground for customers.

read more

Tesla turns to fleet

Earlier today Tesla Motors, the beloved builder of electric vehicles, posted a job announcement seeking a North America Fleet Development Manager. It appears Tesla wants to a piece of the fleet market in North America. But is this move to fleet a volume play or a...

read more